Indestructible by name and indestructible by nature, Avnash Industries Ghana limited’s success has been a long time in the planning but the agribusiness company’s current guise represents a testimony to generations of hard work and a country it remains unwavering loyal to. Incorporated in 2001 before formally launching its operations in 2013, the business’s overall history goes back much further but its current strategic offering units of edible oil refining, soap manufacturing and rice milling has formed the basis for its recent breakthrough to prominence.
“Avnash derives its name from the Sanskrit word, ‘Avinash’, which means indestructible and in adherence to our selfless service to the nation, we removed the ‘i’ to form the name”, explains company director, Jai Mirchandani. Avnash has been successful as it seeks a model free from competition. It knows its strength as a formidable global player and believes that its relationship and reputation capital allows it to move more swiftly and pragmatically.
“This approach translates into one that leverages specialization across the entire value-chain, sharing wealth and growing the size of the pie. This philosophy can be highlighted in the principal areas of supply chain and marketing.”
Subsequently leveraging a holistic philosophy towards not just quality service provision, but wider national enrichment. Avnash’s prosperity can be expressed through both intrinsic and extrinsic value; across employees, customers and stakeholders. “This allows us to engage with the broader environment to keep insights active and thus, constantly tailor our model of execution in the direction of fulfilling our vision.”- Jai Mirchandani
The depth of the vision is one that touches the hearts and minds of everyone who interacts. We believe the beginning starts here, as inspiration does its wonders; as we are experiencing in our evolution…
When it comes to progression, Mirchandani places human resources as the most critical contributor, capitalizing on local labour skills and the rich educational heritage that Ghana has. ‘With more than 80 percent of the workforce as local, as well as the understudies and partnerships with leading universities in place.
Our 100 MT per day soap plant uses by-products from the oil separation process to produce an array of soaps.
“Avnash pursues engagement with the talent pipeline so as to cultivate and ensure sustainable growth both for enterprise and employee. Our prowess in a sector that inherently generates thousands of jobs-combined with an entrepreneurial youth leads to both innovation and thriving employment and in creating a wider interconnected ecosystem.”
With a mission to maximize the use of local resources, Avnash places great value on local procurement as well; its supply chain epitomized by close relationship with farmers, millers, aggregators and other production services.
“As our investments seek to bring prosperity to the common man through our mission, it is foremost that we see prosperity brought about by the harnessing of opportunity. Avnash having provided a large market as an off-taker, understands that production is the backbone of both its and the nation’s success…
“Avnash’s corporate social responsibility efforts inevitably act as a holistic extension of its business activities, aligning genuinely with the desire for human happiness”.
In the long term, it is this ethos that Mirchandani hopes will create one million jobs in Ghana, in providing an immense opportunity for people to actively engage with a business that is large in terms of both size and ambition. Our relationships and policies balance discipline and empathy, and this is how we believe all can benefit. Prosperity is, after all reached only through productivity which is motivated by these two factors”
Avnash seeks not to solely be an industry player, but a model that showcases the greater position a company must be in to improve the current state of humanity; a reorientation towards true development.
By Matthew Staff and Joshua Mann